Amplifidor is a social network platform designed to facilitate collaboration among influencers, agencies, and brands for business purposes.
When I worked on Amplifidor, a social network platform for influencers, agencies, and brands, my primary focus was to craft a seamless experience for collaboration and communication. My role as Lead Designer revolved around making complex interactions feel simple and intuitive. Whether it was streamlining the process of discovering the right partnerships or enabling efficient project management within the platform, my goal was to enhance usability and engagement.
One of the most exciting challenges was designing features that balanced the needs of multiple user groups—brands looking for creative collaborations, agencies managing projects, and influencers seeking new opportunities. I spent a lot of time refining workflows and ensuring the interface felt cohesive, regardless of the user’s perspective. The emphasis was on building a product that could support creativity and efficiency in equal measure.
Through usability testing and iteration, we developed a product that resonated with users. Seeing Amplifidor foster meaningful connections and help users achieve their business goals was incredibly rewarding. It reinforced my passion for creating tools that empower people to work better together.